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A consistent look

How to keep the same visual identity
in every single post

You picked the colors, settled on a font, and by the third post you were already using a different blue. Months later the feed looks like three different people made it, and that is what makes a brand look amateur, far more than running out of ideas.

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Why consistency slips

The right color lives in the wrong file

The color code sits in a file you have not opened in six months.

Every tool offers different fonts

The brand font does not exist in the app you grabbed in a hurry, so you swap in something similar.

Tone of voice follows your mood

One post formal, the next full of emoji. Readers do not recognize the same brand.

With more than one person, it gets worse

Everyone on the team reads the guide their own way and the output never matches.

How it works on InMedia

A brand kit every piece has to obey

For freelancers and creators

Set it once, it holds forever

Upload the logo, the colors and pick the font once. From then on the AI generates any post already inside the standard: using the wrong blue simply is not an option any more.

  • Palette and font fixed in every piece
  • Logo applied automatically
  • Tone of voice saved with the brand
Brand kit: blue #1B4DF5, Poppins font
Every generated post already comes in that palette and font
✦ Standard locked
For agencies and teams

One kit per client, never mixed up

Each client gets their own kit: separate colors, fonts, logo and tone of voice. Someone who joined the team yesterday already produces in the right standard without memorizing four brand guides.

  • Separate brand kits per client
  • The whole team producing to one standard
  • Client approval before publishing
Client A — blue and white
Client B — green and beige
Client C — black and gold
Client D — red and gray
The whole feed lined up

Consistency shows in the set, not the single post

You never see consistency in one post, you see it in the feed. With the kit applied, the sequence of publications starts to look like a brand instead of loose files made in different weeks.

  • Feed preview before publishing
  • Same palette across post, story and carousel
  • Change the palette once, applied everywhere
Feed post: on standard
Story: same palette, same font
Carousel: cover and inner slides aligned
⚡ A brand recognizable at a glance

With the kit ready, generate the pieces with AI graphic design or build an AI carousel.

Lock the standard before your next post

Create your account, build the brand kit and generate the first piece. 14-day free trial.

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See also:
Instagram posts with AI  ·  InMedia for creators  ·  InMedia for agencies